With the introduction of short message service (SMS) in the early part of 2000 sending text messages in the form of SMS became increasingly popular. Gradually this method was incorporated into the marketing world and today it has become one of the most successful and time-tested marketing strategy. Today the concept of SMS marketing has become a huge success and its popularity is growing with great speed all over the world. The wave has also touched Asia and that includes India too.

Bulk SMS India which is promoted by SMS-Indiamust has indeed become a marketing tradition in the world of advertising and marketing. This is enough to indicate that bulk SMS India services would soon engulf worldwide countries and thus would revolutionize the way marketing consultants think about formulating marketing strategies. With bulk SMS India expanding rapidly in the country the day is not far when every organization big or small would employ this whole new strategy to reach to its customers. Just a few years back this concept of SMS marketing had received negative media coverage as it was considered as a form of spam.